Archives for August 2010

Having Trouble Understanding Marketing Today? Study Physics.

Dan Cobley is a marketing director at Google. He’s also a student of physics.

Mormons Get A Brand Makeover

What’s the first thing you think of when you hear the word “Mormon”? If you’re like most people, your answer is probably polygamy, Utah or missionaries. But the Church of Later Day Saints is much bigger than that. In fact, it’s big enough to include surfers, skate rats and motorcycle riders. [via Make The Logo […]

Crazy Rocker Cats Sell Oven-Toasted Subs – LOL

I adore this lead from Brandfreak writer, T.L. Stanley: “A word of warning: If you’re on an acid trip right now, or think of taking a tab, don’t watch these ads.” The new Quiznos ad comes from WongDoody, an agency known for its excellent work. But this time they haven’t won the critics over. Tim […]

Cowboys Franchise Offers Fans The Experiences They’re Looking For, Gets Filthy Rich In The Process

We tend to think of NFL football teams, not as brands, rather as teams. Which is the way it should be; nevertheless NFL teams are big business, partly because each NFL team is a strong brand. Yet these strong brands are not immune from recessionary pressures. According to Forbes, NFL team values fell two percent […]

Guest Post: Social Media Marketing Success…Wait For It

The following article is by Charlie Quirk, an account executive at the Overland Agency in Portland Oregon. He’s also the head coach of the Portland Power Australian Rules Football Club. Social Media Marketing Success…Wait For It No marketing conversation today is ever complete without a discussion about social media. These conversations usually feature a rich […]

MOST Promising

I just ran my eyes down the list of Inc. 500’s fastest growing companies in Marketing & Advertising, and oddly enough I don’t recognize many of the firms. Ian Schafer of Deep Focus thinks it’s because they paid to be there. I don’t know if that’s the reason, but I do know this is a […]

Powell’s Books: A Textbook Retailer Since 1971

Portland agency ID Branding has come up with a winning idea for the city’s most famous retailer, Powell’s Books. According to Doug Lowell of IDB: The idea is fairly simple on paper (execution was not quite so simple): we create a photobooth-type experience inside the store that lets customers have their picture taken in front […]

Can One Agency Really Do It All?

I work at what you’d consider an integrated, full-service agency. But in this world of exploding tactics and new media everything, trying to put together a truly comprehensive, multi-media campaign that builds brands, engages consumers and drives sales seems impossible. Or is it? Theoretically, of course, one agency can do it all, but think about […]