I’d Like To See Stations Reject Ads On The Basis That They Suck

Washington Post reports that MSNBC rejected the following political ad for violating its advertising policy by attacking an individual business directly.

MoveOn executive director Justin Ruben said the rejection was “the height of hypocrisy” and accused MSNBC and its corporate parent, General Electric Co., of trying to protect Target from consumer anger.
Minneapolis-based Target stirred the hornet’s nest by giving $150,000 last month to a business-oriented political fund supporting conservative Minnesota GOP gubernatorial candidate Tom Emmer, who opposes gay marriage and other rights for same-sex couples.

About David Burn

I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. Today—after working for seven agencies in five states—I am now head of brand strategy and creative direction at Bonehook in Portland, Oregon.