Clicking Video, Mobile And Social Boxes

Seattle-based retailer, Nordstrom, which operates 193 stores in 28 states, is investing in its online store.
Seattle Times reports that Nordstrom’s new site–three years in the making–promises easier navigation, bigger photos and a prominent place where people can express their thoughts about the latest trends.
Executive Vice President Jamie Nordstrom, who oversees the company’s direct division, believes the Internet is changing people’s definition of customer service. “When I was growing up selling shoes, customer service meant walking a bag around the counter to a customer and maybe helping a customer to a car,” he said.
While those things remain important, he said, today’s 20-something customer might think of service in terms of “access to information, or interacting with Nordstrom and friends via Facebook.”



About David Burn

I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. Today—after working for seven agencies in five states—I am head of brand strategy and creative at Bonehook in Portland, Oregon.