Archives for June 2010

Tracking the Rise of Tracking

As digital and mobile become more prominent, it’s getting more personalized–or more intrusive and creepy, depending on how you look at it. Can creatives hold their own in a world where databases of consumer information and tracking behavior are king? In the advertising industry, we’ve convinced ourselves that more habit tracking and personal data is […]

Geschmack Ist King

I don’t speak nor understand German, but that’s okay. I love these Burger King commercials nevertheless. According to Burger Business, BK’s “Geschmack ist king” campaign in Germany is much more “ambitious, cerebral and–literally–dark” than the work created by Crispin Porter + Bogusky for the U.S. market. Burger Business adds, “Nietzsche wrote, ‘And if thou gaze […]

SoBe Turns To Hidden Camera Hijinks

PepsiCo’s SoBe brand is working with CollegeHumor to produce a steady stream of brand-relevant videos for distribution across multiple media platforms, including TV and the Web. The partnership launched “Mr. Vicarious,” today. Featuring comedians Paul Scheer and Nick Kroll, the new series coincides with SoBe’s redesign or “re-skin” of the SoBe Elixir and Tea bottles. […]

adidas Wants You To Pick A Superhero And Play The Game

The Quest, a multi-platform campaign created by adidas and 180 Amsterdam/RIOT invites football fans to engage, interact and converse with other fans from all over the world during the 2010 FIFA World Cup, the world’s biggest sporting event. The adidas World Cup trailer leads to the brand’s Facebook page where 32 players, one for each […]

Leo Burnett Detroit Gets Results, Wins Grand Effie

The Detroit Public Schools “I’m in” campaign captured the Grand Effie Award at the 42nd Annual North America Effie Awards in New York last night. The campaign from Leo Burnett Detroit encouraged Detroiters to proclaim their support for Detroit Public Schools by declaring “I’m In.” The results exceeded the district’s expectations, bringing in 830 students […]

Pepsi Is Intent On “A New And Different Way To Market”

Here’s a client who knows to trust her gut, which is something they don’t teach in business school. Lauren Hobart, CMO-sparkling brands, PepsiCo is one of the key figures behind the much-hyped Pepsi Refresh Project, an initiative that, safe to say, required a fair amount of risk. [via Ad Age]

VW Canada Promotes Petrol-Fueled Wanderlust

VW Canada’s new spots from PALM + HAVAS/Montreal and Red Urban/Toronto drive viewers to–a microsite that asks rhetorical questions of the visitor. Like, “Anyone for a Sunday drive?” And, “What happened to throwing darts at maps?” One answer is the $3-to-$5 gallon of gas happened.