Here’s a client who knows to trust her gut, which is something they don’t teach in business school.
Lauren Hobart, CMO-sparkling brands, PepsiCo is one of the key figures behind the much-hyped Pepsi Refresh Project, an initiative that, safe to say, required a fair amount of risk.
[via Ad Age]
About David Burn
Co-founder, editor, and publisher of Adpulp.com. David wrote his first ad for a political candidate when he was 17 years old. She won her race and the advertising hook was set. Today, David is a brand messaging specialist based in Austin, Texas.