Archives for June 2010

It’s Okay To Say “Humble” And “TV” In The Same Sentence Now

Eat at Joe’s in Redondo Beach paid Stretch Media $5000 to write, produce and help place the following TV spot. According to LA Times, Eat at Joe’s is one of many small business now able to afford TV, outdoor and digital advertising courtesy of the economic downturn. …hard times in advertising and media have led […]

People Will Listen, Provided You Tell Them A Good Story

Jawbone TV, which is powered by Swarm Entertainment, is highlighting 10 brands that know how to tell stories. One of the Jawbone’s picks is 42 Below, a vodka brand from New Zealand. Here’s a 40 second film by Chris Milk commissioned by the spirits company: According to an earlier Jawbone piece, 42 Below’s art project […]

BP Joins “The Discussion” (Just Like The Social Media Gurus Always Advise)

According to Forbes, BP is engaged in “crisis marketing.” A BP YouTube channel dedicated to telling their side of the story is part of the plan. Furthermore, Search Engine Watch estimates that BP is spending between $600,000 and $1 million a month on paid search advertising on Google–a small sum compared to the rumored $50 […]

New Startups Blowing Into The Windy City

Medill Reports, which is written produced by grad students at Northwestern University’s Medill School of Journalism, takes a look at some startup advertising firms in Chicago, including one called Couqa: Couqa’s three partners–Erin Creaney, Justin Carlson and Megan Dalke–have begun to tackle “a noticeable gap” in Chicago’s consumer brand coverage. “There’s definitely a mid-price-point market […]

Work Hard, Laugh Hard

I don’t know where Bill Green of Make The Logo Bigger finds the advertising he finds, but I do enjoy the results of his research. Check out these spots from Duluth Trading Co…

The Names Is Bond, Jon Bond

What is Jon Bond, formerly of Kirshenbaum Bond & Partners, up to? That’s what Ad Age, and other interested parties, would like to know. Apparently Bond has raised $100 million from multiple sources and is investing his own money to build a communications “cooperative,” and make it the un-holding company. He has pulled the trigger […]