BP Joins “The Discussion” (Just Like The Social Media Gurus Always Advise)

According to Forbes, BP is engaged in “crisis marketing.” A BP YouTube channel dedicated to telling their side of the story is part of the plan.

Furthermore, Search Engine Watch estimates that BP is spending between $600,000 and $1 million a month on paid search advertising on Google–a small sum compared to the rumored $50 million television campaign the company is pushing forward.
The phrase “oil spill” is currently auctioning off at $1.48 per click, close to double the 82-cent average rate for related search terms, according to Google’s keyword tool.
I’m curious, what might a more effective PR strategy for BP look like?
Maybe it would be smart to show the firm’s CEO waist deep in clean up efforts? Yes, that might help to a degree, unlike this cronyism story.

On Monday, the chief executives of some of Britain’s biggest companies including Vodafone, BG Group and WPP gathered for a party at BP’s headquarters to show their support for embattled BP Chief Executive Tony Hayward.

Yes someone from WPP, a company that ought to know a thing or two about reputation management, was cavorting with Hayward while “Rome” burns.

About David Burn

I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. Today—after working for seven agencies in five states—I am now head of brand strategy and creative direction at Bonehook in Portland, Oregon.