New Startups Blowing Into The Windy City

Medill Reports, which is written produced by grad students at Northwestern University’s Medill School of Journalism, takes a look at some startup advertising firms in Chicago, including one called Couqa:

Couqa’s three partners–Erin Creaney, Justin Carlson and Megan Dalke–have begun to tackle “a noticeable gap” in Chicago’s consumer brand coverage.
“There’s definitely a mid-price-point market that we are trying to hit,” said Creaney, who formerly worked for interactive marketing agency Colman Brohan Davis. “What we were seeing was a drop-off in clients being able to pay for the full-scale agencies, and honestly, we’re doing the same work at a better price point. So, we really thought that that was a competitive advantage.”

Many great ad agencies were formed in recessionary times or economic downturns. This is shaping up to be one of those times.

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About Dan Goldgeier

Dan Goldgeier is a Seattle-based freelance copywriter with experience at advertising agencies across the U.S. He is a graduate of the Creative Circus ad school, and currently teaches at Seattle's School of Visual Concepts. Dan is also a columnist for TalentZoo.com and the author of View From The Cheap Seats and Killer Executions and Scrubbed Decks.