Medill Reports, which is written produced by grad students at Northwestern University’s Medill School of Journalism, takes a look at some startup advertising firms in Chicago, including one called Couqa:
Couqa’s three partners–Erin Creaney, Justin Carlson and Megan Dalke–have begun to tackle “a noticeable gap” in Chicago’s consumer brand coverage.
“There’s definitely a mid-price-point market that we are trying to hit,” said Creaney, who formerly worked for interactive marketing agency Colman Brohan Davis. “What we were seeing was a drop-off in clients being able to pay for the full-scale agencies, and honestly, we’re doing the same work at a better price point. So, we really thought that that was a competitive advantage.”
Many great ad agencies were formed in recessionary times or economic downturns. This is shaping up to be one of those times.