Geschmack Ist King

I don’t speak nor understand German, but that’s okay. I love these Burger King commercials nevertheless.




According to Burger Business, BK’s “Geschmack ist king” campaign in Germany is much more “ambitious, cerebral and–literally–dark” than the work created by Crispin Porter + Bogusky for the U.S. market.
Burger Business adds, “Nietzsche wrote, ‘And if thou gaze long into an abyss, the abyss will also gaze into thee.’ I think he had burger advertising in mind.”
[via Make The Logo Bigger]

About David Burn

I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. Today—after working for seven agencies in five states—I am now head of brand strategy and creative direction at Bonehook in Portland, Oregon.