Geschmack Ist King

I don’t speak nor understand German, but that’s okay. I love these Burger King commercials nevertheless.




According to Burger Business, BK’s “Geschmack ist king” campaign in Germany is much more “ambitious, cerebral and–literally–dark” than the work created by Crispin Porter + Bogusky for the U.S. market.
Burger Business adds, “Nietzsche wrote, ‘And if thou gaze long into an abyss, the abyss will also gaze into thee.’ I think he had burger advertising in mind.”
[via Make The Logo Bigger]

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About David Burn

I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. Today—after working for seven agencies in five states—I am head of brand strategy and creative at Bonehook in Portland, Oregon.