Archives for April 2009

The Change Agent’s Change Agent: Barney Kilgore

“The easiest thing in the world for a reader to do is to stop reading.” -Barney Kilgore Barney Kilgore was a newspaperman from Indiana who took The Wall Street Journal to heights unimagined before his arrival at the paper in 1941. For instance, when Kilgore joined the WSJ the circulation was a paltry 33,000. Under […]

Two Wheel Chic

Where will your bike take you? If you ride a Johnny Loco and follow the lead of the models in the brand’s new print campaign, you’ll be headed into some dangerous territory. However, you’ll look good the entire time. Agency: New Message/Amersterdam Photog: RenĂ© Kramers

Spotlight On NW Creative: Elevate America

The Oregonian announced today that unemployment has breached 12% in the Beaver State and that it’s likely to go even higher. A fact which begs the question, what are Oregonians going to do about it? We regularly celebrate the creative and pioneering spirits inherent in the people of this state. But it’s time to do […]

Anyone For Anti-Social Media?

Living the connected life is a tall order. Instead of living in the moment–something wise men and women have long advocated–we find ourselves bent over the tiny keyboard of a mobile device updating Twitter, Facebook, Flickr, FriendFeed and our blogs when we ought to be soaking up the sun and whatever friendly banter we can. […]

It Would Be Nice To Have “Clean Energy For Dirty Machines” Too

Virtue Worldwide– the brand strategy and creative agency tied to Vice magazine and–just launched a new ad campaign for GURU energy drinks. The campaign features with the provocative tagline “Clean Energy for Dirty Minds.” The campaign is a part of Virtue’s larger brand overhaul for GURU, which includes events, product placement, media plans, and […]

Today In Twitterverse: Adweek Dedicates A Blog

If our semi-regular “Today In Twitterverse” series isn’t enough of a meal for you, Adweek can fix that with TweetFreak. According to Adweek’s Tim Nudd, the site will “link to Twitter-related marketing stories daily and track Twitter mentions of agencies, brands and media that are making news on a given day. ”

Microsoft’s Multiple Lines Snag Big Ad Fish

Discovery Channel hopes you’ll discover season five of its “Deadliest Catch” television series. To increase their odds that you will, Discovery is baiting all the media hooks that Microsoft has–MSN, MSN Mobile, Windows Live Hotmail, Microsoft Live Search and Xbox LIVE. The main advertising push will be happening across Microsoft’s Media Network on Tuesday April […]

AT&T Connects To The Global Village

Blake Mycoskie of TOMS Shoes may be a do-gooder, but he also knows how to market his company. The ad above–directed by Academy Award nominee Bennet Miller–debuted this weekend during The Masters golf tournament and is slated to run for the next 12 weeks. That’s a ton of unpaid advertising for TOMS, care of AT&T […]