AT&T Connects To The Global Village

Blake Mycoskie of TOMS Shoes may be a do-gooder, but he also knows how to market his company. The ad above–directed by Academy Award nominee Bennet Miller–debuted this weekend during The Masters golf tournament and is slated to run for the next 12 weeks. That’s a ton of unpaid advertising for TOMS, care of AT&T and his own ingenuity.



About David Burn

I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. Today—after working for seven agencies in five states—I am head of brand strategy and creative at Bonehook in Portland, Oregon.