Two Wheel Chic

Where will your bike take you? If you ride a Johnny Loco and follow the lead of the models in the brand’s new print campaign, you’ll be headed into some dangerous territory. However, you’ll look good the entire time.
Agency: New Message/Amersterdam
Photog: René Kramers



About David Burn

I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. Today—after working for seven agencies in five states—I am head of brand strategy and creative at Bonehook in Portland, Oregon.