It Would Be Nice To Have “Clean Energy For Dirty Machines” Too

Virtue Worldwide– the brand strategy and creative agency tied to Vice magazine and–just launched a new ad campaign for GURU energy drinks. The campaign features with the provocative tagline “Clean Energy for Dirty Minds.” The campaign is a part of Virtue’s larger brand overhaul for GURU, which includes events, product placement, media plans, and online marketing.
[BONUS LINK] Our previous entry on Virtue.

About David Burn

I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. Today—after working for seven agencies in five states—I am now head of brand strategy and creative direction at Bonehook in Portland, Oregon.