It Would Be Nice To Have “Clean Energy For Dirty Machines” Too

Virtue Worldwide– the brand strategy and creative agency tied to Vice magazine and–just launched a new ad campaign for GURU energy drinks. The campaign features with the provocative tagline “Clean Energy for Dirty Minds.” The campaign is a part of Virtue’s larger brand overhaul for GURU, which includes events, product placement, media plans, and online marketing.
[BONUS LINK] Our previous entry on Virtue.



About David Burn

I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. Today—after working for seven agencies in five states—I am head of brand strategy and creative at Bonehook in Portland, Oregon.