Ad Age sees similarities between 1938 and today, particularly as expressed in the pages of Fortune Magazine. Rising unemployment. Weak economic activity. Competitive upheaval. Technology transforming work and play. Revolutionary changes in the media world. An uncertain international environment. Yup, times were tough in 1938. The Ad Age piece also features several self-promo ads from agencies selling their services …
Investing In Media For the Long Haul
Gannett shares are sharply down from a 52-week high of $31.14, reached in May of last year, but there was reason for encouragement last week. According to Yahoo! Finance, shares of USA Today publisher surged 39 percent Thursday after a regulatory filing showed fund manager Ariel Investments LLC more than doubled its stake in the newspaper company in the last quarter. Shares rose $1.06 to close at $3.75, amid broad …
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AdPulp At 54 (Months)
The simplest thing you can do to increase your traffic is write more. -Skellie Skellie is a blogger, writer, occasional entrepreneur and sometime freelancer. She's identified five content strategies employed by top drawer bloggers. They are as follows: 1. Long, Deep and Less 2. Every Day, Without Fail 3. A Lot of a Little 4. Maybe There's a Little I in Team... 5. Social Media Mayhem For her full explanations of each …
Diet Coke Heads Down Warwick Avenue
Like other famous white girls from the British Isles, AimeĆ© Ann Duffy is a retro soul singer whose songs take one to another place and time. What place and time the above advert represents is hard to say. Could be 1972, could be tomorrow. Maybe that's the point. Self-discovery is eternal and Diet Coke is there for you whatever phase you're presently experiencing. [via Jack and Tom] …
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Dueling Billboards
BMW billboard from Juggernaut Advertising on Vimeo. Juggernaut Advertising, an independent advertising agency headquartered in Santa Monica, CA, has initiated a tactical outdoor marketing campaign on behalf of BMW of Santa Monica. The campaign is in response to Audi's current billboards challenging BMW with the headline "Your move, BMW." This is a smart way for the agency and client to go. BMW of Santa Monica is not …
Armano’s Logic And Emotion Indicated It’s Time For A Change
David Armano is moving to Austin to work for a new company that offers clients "social business design," which is something like experience design but it's "not about marketing--it's something that goes deeper into the root of how business will need to evolve." ...what I can tell you from first hand experience working with several large organizations and brands is that there is a much bigger need that goes beyond …
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Presentations Are Fundamental – Improve Your Fundamentals!
Do you routinely make great presentations? If you answered yes, you're the woman, please skip this post. If you answered no, read on. Dave Yewman, author of On Getting to the Point, is offering a Workshop on getting to the point at WebVisions in Portland on Wednesday, May 20 from 2:00 pm to 5:00 pm. The cost for the workshop is $375, but AdPulp will help send one person to this Workshop for free. Simply visit this …
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Buy Your Friend A Drink – Do It Now, It’s Friday
A reviewing and recommendation company called Living Social, which makes the popular "Pick Your Five" app for Facebook and other soc nets, has acquired BuyYourFriendADrink.com, according to CNet. BuyYourFriendADrink.com is a site that lets you reach out to friends, often friends living in other cities, and buy them a drink. The service offers Pay Pal ordering of gift certificates for drinks in over 275 bars across …
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Don’t Be Hosed By Your Carrier
Boost Mobile's campaign promoting their unlimited monthly calling plan, which boasts "no hidden fees" is benefiting from the Showcase feature of JCDecaux's Chicago bus shelters. Boost's tagline is "Unwronged." …
Ad Creep Makes Its Way To The Front Page
An ad, of all things, ran on the front page of yesterday's Los Angeles Times. Can you imagine? Actually, yes I can imagine. But old school journalists are inspecting this thing like it's an alien ship hovering over Wilshire Blvd. Here's some copy from the The Wall Street Journal about the placement: The one-column ad, for a new NBC cop show, simulated a news story or critic's review. It had a headline and included a …
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