Raising Cane’s Chicken Fingers is getting its game on. With 80 restaurants in 13 states, 40 stores are located in or near a college community, including the first Raising Cane’s, which opened across from Louisiana State University in 1996. Hence, a seasonal promo loosely tied to March Madness.
Archives for March 2009
Current TV’s Vanguard programming tackles some tough subjects. In fact, as I write this, I’m watching a report on how the U.S. is already at war with Iran. Italian ad blogger, Flavia Brevi, tells us that out of home ads for the program have been banned from the Metro in Rome. Is the United States […]
Portland Mayor Sam Adams spoke to 50 members of the local creative community tonight at Wieden + Kennedy. The event was sponsored by Portland Ad Fed, the oldest ad club in the U.S. Adams ran through an economic development slide show that focused on sustainability. The Mayor’s plan is to position Portland at the forefront […]
Vinny Warren of The Escape Pod likes what he calls “the hard sell.” What is the hard sell? The hard sell is the ad that instantly makes you want what’s being advertised. You’d think this would be the permanent orientation of advertising ALL THE TIME. But it isn’t. People can get a bit lax in […]
Shiv Singh of Razorfish names 10 trends in “social influence marketing,” a term his agency coined to describe what old timers simply call Word of Mouth. It’s just that it’s digital now, so the lexicon is expanding (not always in a good way). Here’s what Singh and his colleagues see unfolding: 1. Social media usage […]
Because I’m looking for work right now, I need to explain what it is that I do in plain terms. It can be difficult to do. Brands may not know they need a strategic content plan for the social space. Hence, their agency doesn’t know it either. That’s why my elevator pitch has to be […]
Online ad units are about to blow up. Their increased size could be rejected as an unwanted intrusion, but it’s just as likely that the larger canvas for branded storytelling will bring heightened creativity from the developers and greater consumer engagement. According to Adweek’s Brian Morrissey, The New York Times, Wall Street Journal, ESPN and […]
Rob Walker drew my attention to the Obama administration’s recent branding efforts for The Recovery. Portland’s Aaron Draplin, who loves early 20th century design (appropriately enough) helped make the DOT logo.
Lighting up with a Zippo makes a statement about one’s individual style. Now, thanks to Brunner, lighting up with a Zippo makes another kind of statement that’s equally powerful in the culture today. [via Adrants]