Archives for March 2009

Freelance Job Boards Versus Your Contact List

More than 14.8 million people were self-employed last year, accounting for about 12 percent of the private, nonfarm work force, according to Steve Hipple, an economist with the Bureau of Labor Statistics. Many of them appear to be registered with, an online marketplace for freelance talent in several categories–sales and marketing being one. According […]

Improve Your News Product Or The End Is Nigh

According to Pew Research Center the newspaper business has to do more than cut costs and find a reliable way to make money from their digital offerings. Sadly, in many cases local papers are not highly valued by members of the community. When it comes to local news, more people say they get that news […]

It Feels Good To Be Clean

Tide’s Loads of Hope program is one of the best cause-related programs I’ve seen in a long time. Maybe ever. When Hurricane Katrina first hit New Orleans, thousands of families were left without basic comforts like clean clothes. In response, the Tide Loads of Hope mobile laundry program traveled to the city, helping provide clean […]

Concepts Killed At The Cash Register

I like working on retail accounts. It’s a straight up game where you always know the score. You do “X” and bing, it works. Or the other, you do “Y” and it bombs. Retail is also a bellwether. If the economy is suffering, retail suffers. If it’s booming, people are in stores buying product. According […]

What You Talkin’ ‘Bout Willis?

Chicago’s tallest building is about the be renamed the Willis Tower. No this isn’t a joke. Chicago Real Estate Daily is reporting that British-based Willis Group Holdings, an insurance broker, will acquire naming rights to the landmark. “Having our name associated with Chicago’s most iconic structure underscores our commitment to this great city, and recognizes […]

Have Data? Mine Its Meaning. Showcase The Results.

McCann’s Faris Yakob (who has one of the best hairdos in advertising) offers Ad Age readers “nine aphorisms for digital communication this year.” Here’s one that I like: Find new ways to see The world is drowning in data. Digital interactions on every platform create vast swathes of numbers — and we need new ways […]

A Different Approach To Food Porn

spot by Mendelsohn Zien [via Adfreak]

Dubious Claims Are Totally Believable

AdPulp is preferred five to one by discerning readers of ad and marketing blogs. How do we know? We can’t reveal that. According to The Wall Street Journal that’s the game many top brands play. They make dubious claims and refuse to properly support them with data. Domino’s Pizza Inc. says its sandwiches were preferred […]