“It’s All Here” Is The Perfect Staycation Mantra

Connelly Partners in Boston launches a new advertising campaign for the Massachusetts Office of Travel & Tourism today.

The campaign repurposed video from last year’s campaign in the spirit of cost efficiency. Set to Brian Setzer’s music, the newly animated spots help define the energy of the state.
Over 21 million domestic and international travelers visited Massachusetts in 2007 and spent over $15.1 billion, making tourism the third largest industry in the Commonwealth.
With families wanting to spend less on vacation this summer, Massachusetts is smart to remind New Englanders that “it’s all here.”



About David Burn

I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. Today—after working for seven agencies in five states—I am head of brand strategy and creative at Bonehook in Portland, Oregon.