Archives for February 2008

MasterCard To Award Priceless Prizes

When a brand like MasterCard, blessed with a legendary ad campaign wants to do a promotion, it better be good. By good, I mean something other than a trip to Disney World. Thankfully, MasterCard, with the help of McCann Erickson, has found a way to elevate the form with its new “Search” promotion. Sealed envelopes […]

A Beer, Some Nachos and Highly Targeted “TV”

According to Ad Age, Molson-Coors and Diageo are pouring Canadian ad dollars into a fledgling video network that broadcasts directly to bars. The Bar Channel broadcasts programming via closed-circuit internet to subscriber bars. Bar Channel’s offerings include short clips of bloopers, extreme sports, scantily clad women and other standard bar fare, set inside a rail […]

Rate the ad: That’s Not a Real Breakfast.

Have you seen Denny’s new ad with Tony Sirico, channeling his Sopranos persona Paulie “Walnuts,” paying for a fast food breakfast with phony money? So, how would you rate that ad on a scale of 1 – 10? More importantly, what criteria did you use to arrive at your decision? I have my own list, […]

Vermont’s Lightbulb Moment

Efficiency Vermont wants Green Mountain staters to buy lots of compact fluorescent bulbs, or CFLs. So much so the advocacy group turned to Burlington agency, Kelliher Samets Volk for a TV, print and interweb campaign called New Bulb In Town. The goal is to sell 600,000 CFLs in Vermont this year. In other words, one […]

We've Never Heard This In The Halls of Adlandia

One may purchase this image on a t-shirt thanks to the good people at Wire & Twine. [via Merlin Mann’s Tumblr page]

Tootie Pie Toots Its Own Horn

Who says clients don’t care about awards? I came across this press release for the Tootie Pie Company: The Tootie Pie Company, Inc., a premium baker and seller of high-quality, handmade pie, announces that its product packaging was awarded a 2008 Gold ADDY® by the San Antonio Advertising Federation. This top award qualifies the packaging […]

Free Your Mind…

Kevin Kelley, founding executive editor of Wired magazine, and a former editor/publisher of the Whole Earth Catalog, has some deep thoughts about getting paid in a time where content is increasingly free. When copies are free, you need to sell things which can not be copied. Well, what can’t be copied? There are a number […]

Today In Twitterverse: Don’t Overthink It

Anil Dash works at Six Apart. The funny thing about Anil’s tweet is the fact that “Dashes” is a clever twist.