Tootie Pie Toots Its Own Horn

Who says clients don’t care about awards? I came across this press release for the Tootie Pie Company:

The Tootie Pie Company, Inc., a premium baker and seller of high-quality, handmade pie, announces that its product packaging was awarded a 2008 Gold ADDY® by the San Antonio Advertising Federation. This top award qualifies the packaging for the American Advertising Federation District 10 competition in Dallas this April. Winners there continue on to national competition.
“Our box is a powerful sales tool. Every surface has to present a positive image to the consumer and encourage a purchase decision. Extra care is also taken to ensure that the valuable merchandise inside arrives in the best possible condition. Therefore, our package must be a perfect blend of style and function. This award is confirmation of our team’s success designing packaging that is almost as good as the pie itself,” said Don Merrill, President & CEO, Tootie Pie Company.

I don’t know if the box pictured above is the ADDY winner. But if you really, really want to know more, there’s a real Tootie and it has nothing to do with “The Facts of Life.”
Score one for good packaging. And good storytelling.



About Dan Goldgeier

Dan Goldgeier is a Seattle-based freelance copywriter with experience at advertising agencies across the U.S. He is a graduate of the Creative Circus ad school, and currently teaches at Seattle's School of Visual Concepts. Dan is also a columnist for and the author of View From The Cheap Seats and Killer Executions and Scrubbed Decks.