A new program launched this week on ION Television Network. The show airs television commercials as programming each night at 11 pm ET. “As a consumer, I had wondered why great commercials didn’t have a channel of their own,” says Román Viñoly, Chief Creative Officer/Co-Founder. “What marginalizes commercials is the programming that interrupts it, not the other way around.” Firebrand will enlist the aid of …
McMochas To Stir Up Coffee Crowd
McDonald's Corp. said Tuesday it plans to move full-scale into the specialty coffee market, serving up mochas and cappuccinos that it claims will rival those made by coffeehouses. The hamburger giant also said it plans to roll out smoothies, frappes and iced tea, all efforts to cash in on the premium beverage business. McDonald's has been testing specialty coffees in about 800 restaurants this year, and it now plans …
Weaning One From Starbucks
Minneapolis Agency Heating Up
Minneapolis-based Olson -- which employs about 100 people -- has been on a tear lately. The shop has picked up three accounts in a 60-day stretch. The latest win is Ohio-based Fifth Third Bank, the nation's 13th largest bank and a $30 million dollar account. Olson also picked up creative chores on Allen-Edmonds shoes and Starkey Laboratories' hearing aids. "The energy at Olson is contagious," Olson President Kevin …
Toothpaste for Dinner
Via toothpastefordinner.com …
Calling Out A Pesky Potential Client
I've received, as I'm sure most people have, my share of form rejection letters. Plus, I keep a good mental record of anybody who's ever blown me off or shown me less than professional courtesy. Over at Ad Age's Small Agency Diary, Peter Madden reports on one new business RFP and the rejection thereof: The big deal was how this company, Cricket Wireless, a subsidiary of LEAP Communications, handled showing us the …
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Adweek To Drop “Week” From Its Editorial Calendar
Catharine P. Taylor didn't welcome the news that Adweek—a media brand she invested years of service in—is moving from 52 issues to 36 issues a year. ...I would've expected something, well, a lot less half-baked than the wimpy, weak-on-detail, so-called announcement that came out on Tuesday. From a publication that prides itself on carving through spin, it was embarrassing—a misleading headline that said, "Adweek to …
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Not Dean & DeLuca (But Might As Well Be)
Sally Quinn and her son, Quinn Bradlee The New York Times "Sunday Styles" section gave Costco some free advertising today, and the paper even managed to fill the unpaid advertorial with inside the beltway celebs. To its benefit, Costco has carefully fashioned an upscale-downscale image, and their stores do better in high-end locations, said the company’s chief financial officer, Richard Galanti. In the Washington …
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