Archives for November 2007

Marketing That Matters–Advertising 101 For The Green Crowd

I’ve never worked on the client side, nor have I ever started a business, so I don’t quite fit into the intended audience of Marketing That Matters: 10 Practices to Profit Your Business And Change The World by Chip Conley and Eric Friedenwald-Fishman. Nevertheless, it’s a good primer on marketing for anyone building a brand […]

The Mobile Web Is All Thumbs (For Now)

Michael Fitzgerald of The New York Times looks at the present day failure of the mobile web. Data will make up only 12 percent of average revenue per user in 2007, far below the expected 50 percent, according to Caroline Gabriel, an analyst at Rethink Research. Similarly, surveys by Yankee Group, a Boston research firm, […]

A Real Turkey Of A Guerrilla Marketing Stunt

…and of the funniest sitcom bits ever, IMHO. God, I wish they’d clear all the music rights and get this show back out on DVD.

The PG Version of “Sex in the City”

Stuart Elliott of The New York Times looks at how Pepperidge Farm is migrating from the typical consumer packaged goods site to a community site called Art of the Cookie, which purports to offer women social connections through cookies. “We started with this notion of wanting to move our communication with our consumers from telling […]

Trumpet Sounds Healing Note

The Hornets, like the Saints, had to flee the Crescent City after Katrina. They played their home games in Oklahoma City during the 2005-06 and 2006-07 seasons and are just now returning to The New Orleans Arena. New Orleans agency, Trumpet, is behind the team’s welcome home messaging.

Have A Napkin

I like it when an agency uses its creative facility to make something other than ads. It needn’t be a world-changing idea. Sometimes something simple, but elegant, can do the trick. Euro RSCG New York has accomplished this with their new Napkin Notebook, available exclusively at Museum of Modern Art.

On Freelance…

Tangerine Toad recently posted a meditation on freelancing, how the practice has changed and what it all means for an industry in flux. Despite dropping day rates and a rapidly contracting pool of agencies to work for, the freelance road is still the career path of choice for many of the top talents in our […]

E.T. Likes Fried Chicken

I like a commerical that leaves room for interpretation. The above spot for Bojangles does just that. For what might it mean to take southern fired chicken away from those who would hold the highest office in the land? Does it mean our President should dine on grilled chicken, not fried chicken? Or is it […]