Not Dean & DeLuca (But Might As Well Be)

Sally Quinn and her son, Quinn Bradlee
The New York Times “Sunday Styles” section gave Costco some free advertising today, and the paper even managed to fill the unpaid advertorial with inside the beltway celebs.

To its benefit, Costco has carefully fashioned an upscale-downscale image, and their stores do better in high-end locations, said the company’s chief financial officer, Richard Galanti. In the Washington area, the highest volume location is its store in the Pentagon City neighborhood of Arlington, Va.
Richard Perle said he shopped at Costco once a week when he was in town, and at a dinner party he held recently for several colleagues and friends, most ingredients were from there — the beef for his daube à la Provençal, the limes for his lime soufflé. The salmon for gravlax — also from Costco. He said he always received compliments, and he always got double takes when he told his guests where he shopped.
“The book section, the cheese section, the seafood, I almost always get some fresh produce there,” he said, rattling off his favorite Costco haunts. “I just bought chanterelles there the other day, and they often have fresh shiitake mushrooms.”

Sally Quinn, Ann Jordan, Ellen Bennett and Juleanna Glover are also named in the piece.



About David Burn

I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. Today—after working for seven agencies in five states—I am head of brand strategy and creative at Bonehook in Portland, Oregon.