A new program launched this week on ION Television Network. The show airs television commercials as programming each night at 11 pm ET.
“As a consumer, I had wondered why great commercials didn’t have a channel of their own,” says Román Viñoly, Chief Creative Officer/Co-Founder. “What marginalizes commercials is the programming that interrupts it, not the other way around.”
Firebrand will enlist the aid of “Commercial Jockeys” or “CJs” who will guide the viewing audience through award-winning ads, exclusives, director’s cuts and never-before-seen-on-TV commercials.
Major investors in Firebrand include Microsoft, NBC Universal and GE’s Peacock Equity Fund.
