Archives for February 2006

Change Is Only Scary When You Hide From It

A writer on the Fallon Planning Blog explores the continued need for traditional advertising agencies in the wake of so many upstart services intent on helping clients help themselves. The days (and fortunes) grow shorter for the traditional ad agency as nimble upstarts leverage technology advances to subvert our long-held business models. Below are some […]

Coke Says Liquids Are Good

Since Yahoo is my browser’s home page, I can’t help notice the ad banners on there. Today it’s for The Beverage Institute For Health And Wellness. Which is Coca-Cola, in other words. I suppose this is a new tack as Coke tries anything and everything to position itself as more than just a soft drink […]

Coca-Cola Launches Conversational Site

Katie Foley, a student at UGA in Athens, is blogging from Torino as one of six members of Coca-Cola’s new Torino Coversations. I just arrived in Torino last night, and as I took my first walk through town, I found myself in awe of this beautiful city. I’ve been to Italy once before, and everything […]

Caption It #14

[via Snark Hunting]

Goodby Dips Into The Cheese

Adweek: Frito-Lay has awarded its Doritos ad account to Goodby, Silverstein & Partners, the client has confirmed. Estimated billings exceed $30 million. “The Doritos brand is a true icon and we look forward to being part of the Frito-Lay team,” said Jeff Goodby, shop chairman and co-cd. “This is a chance to put Doritos front […]

Financial Literacy Made Into Kid’s Stuff By World’s Greatest Investor

Forbes: Why should grownups be the only ones getting the good investment advice? Warren Buffett, a.k.a. the Oracle of Omaha, has signed on to do an animated children’s TV program called The Secret Millionaire’s Club. The show, which is being produced by DIC Entertainment of Burbank, Calif., will focus on financial literacy–hoping no doubt to […]

John, I Know People Who Can Help You

Ad Age: Madison Avenue needs to figure out emerging media — fast — or lose billions of dollars to someone who will, warned one of the nation’s top marketing executives. “Major money is going to be in motion in the next decade and yet no one really understands exactly where it will land, or even […]

Dude, You Can Stash The Dell Now

Lewis Lazare: With loud praise for the success of its Super Bowl commercials for Anheuser-Busch still ringing, DDB/Chicago took a huge hit Wednesday: Computer behemoth Dell is moving its domestic consumer advertising account to BBDO/Atlanta. The lost business is believed to be worth a whopping $250 million. The Dell move also is an ugly mark […]