Budweiser.com Traffic Surged 594% On Strength Of Super Bowl Media Buy

BL Ochman wrote the following text (all I did was write the headline): Never mind not integrating their campaigns with new media, several advertisers didn’t even include a URL in their multi-gazillion-dollar Super Bowl commercials!
That’s completely ridiculous in light of comScore Networks research showing that some advertisers, led by Budweiser, saw huge spikes in website traffic while and immediately after their commercials aired.
Not on the traffic spike list: Burger King. How come? Crispin Porter’s ad sent viewers to the easy-to-misspell whopperettes.com instead of Burgerking.com.
You gotta sell the product guys, not your own cleverness. Doh. And, hey, the King is just creepy.
Madison Avenue, especially some of the planet’s largest ad agencies, has had 10 years to get the Web, and it’s still a wild frontier to them. Wake up you guys. Get over yourselves!
Start talking to customers, bloggers, and consultants with new media experience. Get with the program. Or you can just keep talking to yourselves.



About David Burn

I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. Today—after working for seven agencies in five states—I am head of brand strategy and creative at Bonehook in Portland, Oregon.