I've had a Yahoo email address for years. I use it whenever I buy something online. Recently, I've been reading about the company's beta release of its new Yahoo! Mail product. The more I hear, the more patience I lose with the existing model. Come on Yahoo, help a brother out. Here's what Khoi Vinh of Subtraction is saying: For security reasons, POP3 traffic is restricted to me during the workday now, so now I have …
Can Geeks Adjust To This Sort Of Vitriol?
Jason Calacanis on Gawker Media's latest media property and what it means for the future sale of Nick Denton's company: I never believed Nick when he told me he wouldn't sell Gawker (especially not after all my pals at the big portals told me that he was meeting with them). However, watching Valleywag alienate 90% of the industry over the past couple of days in such a personal and vicious way, Nick's convinced me …
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Surfer Dude Takes Visa In New Direction
Adweek: Visa today unveiled its first new branding direction in 20 years, according to Suzanne Lyons, its executive vice president and chief marketing officer. The tagline, ending the decades-long reign of "It's everywhere you want to be," is "Life takes Visa," Lyons said. This marks the first major Visa effort from Omnicom's TBWA\Chiat\Day in Playa del Rey, Calif., since the client moved to that agency from sibling …
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Where The Girls Are
Adweek: Maybelline is launching a Web site Tuesday for its new makeup line, Pure, that takes a novel approach to engaging teenage girls and young women. Instead of focusing on its products, the cosmetics company is taking a page from MySpace's playbook and inviting visitors to create and share content. Built by aQuantive's Avenue A/Razorfish, the site, WhatisPure.com, will debut with polls on issues close to the …
More Proof That Focus Groups Are Bunk
Evan Tishuk of Orange Coat pointed us to this Seed Magazine article which looks at the Super Bowl spots consumers truly liked, not the one they said they liked. UCLA neuropsychiatry researcher, Marco Iacoboni, scanned the brains of people while they watched commercials from Super Bowl XL and observed their neural activity. Iacoboni and his team focused on activity in mirror neurons, which are associated with social …
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More Waxing Nostalgic For “1984”
Over at BusinessWeek, there's a podcast where Steve Hayden, who wrote the Apple "1984" spot, talks about all the challenges and controversy surrounding the spot's creation. Honestly, I haven't listed to this podcast, so I don't know if Hayden mentioned that when it was first introduced, the Macintosh was an insanely overpriced, underpowered box of silicon that really couldn't do much of anything, and was really …
Brands On Tape
BMW Audiobooks: Put on your seatbelt and prepare for highs, lows and plenty of twists and turns. BMW, in conjunction with Random House, brings you BMW Audio Books, a unique series of specially-commissioned short stories showcasing the work of some of the finest contemporary writing talent. Each gripping tale is yours to download for free and a new book will be available to download every two weeks. Listen to them on …
Dear Scott
[via Darren Barefoot] …