More Waxing Nostalgic For “1984”

Over at BusinessWeek, there’s a podcast where Steve Hayden, who wrote the Apple “1984” spot, talks about all the challenges and controversy surrounding the spot’s creation.
Honestly, I haven’t listed to this podcast, so I don’t know if Hayden mentioned that when it was first introduced, the Macintosh was an insanely overpriced, underpowered box of silicon that really couldn’t do much of anything, and was really underwhelming to most of the world who were playing with their Apple IIs or IBM PCs.
But it was a cool TV commercial that no one seems to be able to get over.



About Dan Goldgeier

Dan Goldgeier is a Seattle-based freelance copywriter with experience at advertising agencies across the U.S. He is a graduate of the Creative Circus ad school, and currently teaches at Seattle's School of Visual Concepts. Dan is also a columnist for and the author of View From The Cheap Seats and Killer Executions and Scrubbed Decks.