Coke Says Liquids Are Good

Since Yahoo is my browser’s home page, I can’t help notice the ad banners on there. Today it’s for The Beverage Institute For Health And Wellness.
Which is Coca-Cola, in other words.
I suppose this is a new tack as Coke tries anything and everything to position itself as more than just a soft drink maker. But this site, an ersatz hydration nutrition portal with a MD advisory board and all, is just weird. Sections entitled “Are You Thirsty?” and “Hydration and You” in particular crack me up.