Coke Says Liquids Are Good

Since Yahoo is my browser’s home page, I can’t help notice the ad banners on there. Today it’s for The Beverage Institute For Health And Wellness.
Which is Coca-Cola, in other words.
I suppose this is a new tack as Coke tries anything and everything to position itself as more than just a soft drink maker. But this site, an ersatz hydration nutrition portal with a MD advisory board and all, is just weird. Sections entitled “Are You Thirsty?” and “Hydration and You” in particular crack me up.

About Dan Goldgeier

Dan Goldgeier is a Seattle-based freelance copywriter with experience at advertising agencies across the U.S. He is a graduate of the Creative Circus ad school, and currently teaches at Seattle's School of Visual Concepts. Dan is also a columnist for and the author of View From The Cheap Seats and Killer Executions and Scrubbed Decks.