Goodby Dips Into The Cheese

Adweek: Frito-Lay has awarded its Doritos ad account to Goodby, Silverstein & Partners, the client has confirmed. Estimated billings exceed $30 million.
“The Doritos brand is a true icon and we look forward to being part of the Frito-Lay team,” said Jeff Goodby, shop chairman and co-cd. “This is a chance to put Doritos front and center in people’s minds where it belongs.”
BBDO remains the client’s worldwide partner and continues to handle its Lays and Cheetos products in the U.S., which had estimated 2005 media spends of $70 million and $15 million, respectively.
Plano, Texas-based Frito-Lay, part of PepsiCo, consolidated all of its advertising work at Omnicom shops in 1998.



About David Burn

I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. Today—after working for seven agencies in five states—I am head of brand strategy and creative at Bonehook in Portland, Oregon.