Archives for June 2005

Who “Owns” The Conversation?

Steve Hall reports on two new ad free blogs that lift content directly from Gawker and New York Post’s Page Six, with no attempt to alter, nor add to the information presented. In an email exchange, the anonymous “blogger” had this to say: “This is a piece of performance art meets media. We wanted to […]

Curiously Strong Mints Leave The Burbs Behind

USA Today: Wm. Wrigley Jr. announced Wednesday that it has completed its acquisition of Life Savers and Altoids brands from Kraft Foods and plans to shutter some factories and lay off about 500 workers. The $1.46 billion cash deal also gives the Chicago-based gum maker several other brands, including Creme Savers, Sugus candies and some […]

Dressing Jimmy

Every company must be guided by a mission statement. Ours is to be known worldwide for pimping our customers’ junk in the perfect attire for any occasion. -Richard T. Norcross, Durex Dickorations Thanks to Adverblog and Hello Word for the, uh hum, pointers.

Targeted TV Commercials Explained

BusinessWeek reports on the new wave of testing being done by cable companies to target specific ads to different people. A Q&A with Invidi Technologies CEO and President David Downey explains a little bit about how the technology will work. But I love what he says here: The hope is that consumers will actually want […]

Now Hiring: Entrepreneurial Idea Movers

Ad Age executive editor, Jonah Bloom, recently had breakfast with former Ogilvy President Rick Boyko. I voiced my anti-ad-school prejudices, a slightly risky proposition given that Boyko now runs such an institution, the VCU Adcenter. My slightly nervous salvo went something like:

A Deere In The Bush

MSNBC: Developers building a slice of suburbia in the piney woods near Durham, NC have partnered with tractor-builder John Deere in an unusual marketing deal they both hope will lead to improved sales. As part of the partnership, the John Deere name will be featured on the entrance sign for the subdivision with homes ranging […]

Levy’s Family Values

CNN Financial Editor Todd Benjamin spoke to Maurice Levy

Richard Kirshenbaum Just Wants To Have Fun

According to Adweek, Richard Kirshenbaum