Targeted TV Commercials Explained

BusinessWeek reports on the new wave of testing being done by cable companies to target specific ads to different people.
A Q&A with Invidi Technologies CEO and President David Downey explains a little bit about how the technology will work.
But I love what he says here:

The hope is that consumers will actually want to opt in. If cable companies can earn more ad revenue, cable bills may stay low or even go lower.

I’d love for someone to point out to me one time in history where a cable bill actually went down voluntarily.



About Dan Goldgeier

Dan Goldgeier is a Seattle-based freelance copywriter with experience at advertising agencies across the U.S. He is a graduate of the Creative Circus ad school, and currently teaches at Seattle's School of Visual Concepts. Dan is also a columnist for and the author of View From The Cheap Seats and Killer Executions and Scrubbed Decks.