Who “Owns” The Conversation?

Steve Hall reports on two new ad free blogs that lift content directly from Gawker and New York Post’s Page Six, with no attempt to alter, nor add to the information presented.
In an email exchange, the anonymous “blogger” had this to say:

“This is a piece of performance art meets media. We wanted to see if we can draw viewership away from popular online blogs and news sites by removing the advertising. Would people actually enjoy the site more without the pop up advertising, drag overs, and other obtrusive types of online banner advertising?
Plus most people read the NY POST for the Gossip only so to us it was interesting to note that and really expose the NY POST for the right wing rag that it is. Also we have come to the conclusion that the registration process adopted by the POST was done in an effort to collect emails. We do not endorse spam dealers or peddlers!”



About David Burn

I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. Today—after working for seven agencies in five states—I am head of brand strategy and creative at Bonehook in Portland, Oregon.