Advertising News and Know-How
Is there anything more American than the hamburger? How about starting a company that makes hamburgers from plants, and taking the company public and the food industry by storm? Beyond Meat Inc., the company created by vegan Ethan Brown in 2009, raised nearly a quarter of a billion dollars to grow its line of plant-based meats, with shares rocketing in their public debut earlier this month. Proceeds of the …
Continue Reading about Meatless Monday Is Now Meatless Every Day c/o BYND →
Do you have three minutes to spare for another inspiring story from a brand? Only you can answer that. What I can say is this: Curious human beings have an infinite capacity for compelling stories. In fact, when the story is truly great and promoted properly, people will wait in line and fork over hard-earned money to be moved and entertained by its visual and audio impacts. WE INTERRUPT THIS BLOG POST WITH …
Continue Reading about AmLactin Introduces Two Tough Moms With Super Soft Skin →
Betabrand, the San Francisco-based clothing retailer has begun a new experiment to increase its brand awareness: making their store into the Bay Area's premiere live podcasting venue. On Thursdays the Betabrand store becomes a showplace for popular podcasters, some of whom have traveled from as far away as New York to take the stage and experience facetime with their …
Agency positioning is a lost art, along with long copy. Thankfully, both are currently being restored by Fallow Fields agency. Fallow Fields, unlike every other agency under the sun, has no more fucks to give. Let's dive into some of the best self-promo copy I've read in A LONG TIME... When you’re over 50, you just stop giving a fuck.That’s it. Zero fucks to give.The taste of corporate Kool-Aid makes you …
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I call Adpulp, "The Chronicle of Bright Ideas," because I'm a collector and admirer of smart thinking and elegant doing. After a long week with my head inside a strategy deck, I'm now choosing to unwind on Saturday morning by reflecting more deeply on three articles in my queue. 1- "Brand First" Is the Wrong Position Steve Bryant is a storytelling weirdo at Article Group. He makes a great point about the …
I like when brands act as canvases for their customers to make meaning. To me, that's how connections that lead to repeat transactions are made. Today, Vans is launching their latest brand campaign - Waffleheads - a series of videos about collectors, customizers and creatives that have truly turned Vans into a canvas for creative expression. These men and women are more than brand advocates or influencers—these …
Continue Reading about Canvas Shoes Are A Canvas for Creative Expression →
What's in it for me? That's the age-old question that every shopper wants to know. To address this fundamental and unrelenting question, progressive retailers are turning to mass personalization and mass customization for answers. According to Investopedia, mass customization is a marketing and manufacturing technique which combines the flexibility and personalization of custom-made products with the low unit …
Continue Reading about Never In Stock: Will Mass Customization One Day Gain Mass Appeal? →
Petroleum is an everyday product that we all know causes harm to the environment. Nevertheless, we have people to see and places to be. As an advertising category, gasoline is not known for exceptional humor, wit, and creative taste, which makes the following "fast fantasy" spots for Conoco all the more entertaining. The humor here is absurdist, but appealing. The punchline is also totally connected to …
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