Petroleum is an everyday product that we all know causes harm to the environment. Nevertheless, we have people to see and places to be.
As an advertising category, gasoline is not known for exceptional humor, wit, and creative taste, which makes the following “fast fantasy” spots for Conoco all the more entertaining.
The humor here is absurdist, but appealing. The punchline is also totally connected to the product itself. To escape the doldrums of everyday existence, you need to go, and to go you need gas.
Maybe gas is gas is gas, but I don’t see Exxon or BP making me or anyone else smile. If there’s a Conoco on the corner, I’m going with the “laughing” gas.
Credits:
Agency: Carmichael Lynch
Chief Creative Officer: Marty Senn
Executive Creative Director: Josh Leutz
Art Director: Kyle Johnson
Writer: Zack Johnson
Account Management Team: Jennifer Corrigan, Brad Wellman, Caleb Peabody
Media: Andrew Lapham, Sophie Lippold
Brand Planning: Eden Thompson
Social Engagement: Cavan Reagan Reichmann, Dustin Smith, Gemma Forbush, Angely Guevara
PRODUCTION COMPANY
Mighty Production Services
Business Manager: Michelle Caron
Business Affairs: Brent Larson
Executive Producer: Joe Grundhoefer
Senior Producer: Jen Weinberg
POST PRODUCTION:
Edit House: Cut + Run
Editor: Pete Koob
Assistant Editor: Stefan Manz
Executive Producer: Deanne Mehling
Producer: Caylee Banz
Color: Company 3
Colorist: Stefan Sonnenfeld
Online: Jogger
Creative Director: Andy Brown
Executive Producer: Amburr Farls/Deanne Mehling
Producer: Caylee Banz
Audio: Barking Owl
Executive Producer/Creative Director: Kelly Bayett
