[via McChronicles] …
Targeted Placement In Toronto
In what seems like an obvious move, The Toronto Star is planning a revamped approach to selling newspaper advertising, including a switch to modular ads and sectional pricing, starting Jan. 1, 2008. Sectional advertising means ads will run in sections selected by advertisers and a separate rate card will be developed for each section tied to readership and demographics. Fred Forster, president and chief pioneer of …
A Few Good Creative Men
I'm not sure who put this together, but it cracks me up: …
Virgin Gets Endorsement From Some Of The Bloatosphere’s Finest
Click To Play Lauging Squid points out that a group of high profile geek bloggers are starring in the latest spot from Virgin American. Xeni Jardin, Cory Doctorow, David Pescovitz, and Mark Frauenfelder of Boing Boing; Pete Rojas of Engadget; Alex Albrecht and Kevin Rose of Diggnation all appear, or I should say their cartoon self appears. …
Continue Reading about Virgin Gets Endorsement From Some Of The Bloatosphere’s Finest →
Straight Talk For A Crooked Time
Catharine P. Taylor points out that Boston-based Modernista had a hand in creating BusinessWeek's new print edition, which debuts tomorrow. That's pretty cool, but I like it anytime an agency breaks out of the ad box. The news got me to click over to the agency's website and I found their mission statement prominently displayed. We believe advertising is more an art than science and that truly great creative work is …
Jack Knows Jack
David Kiley of BusinessWeek looks at Jack Daniel's success overseas. For Pok Rui Bin, 29, drinking Jack Daniel's Old No. 7 after 12-hour workdays in Beijing means mixing it with green tea. What appeals to Pok about the Tennessee whiskey, he says, is the smooth smoky flavor, "and how it's hand-crafted and all comes from this one special place…I love that American West stuff." Allowances can be made for Pok's poor …
Who Gets To Determine What’s The Best?
Lewis Lazare reports on an internal email sent out by DDB/Chicago creative chief Paul Tilley: At the top of the memo, Tilley invoked his mentor and former DDB/Chicago chief creative officer Bob Scarpelli, who jokingly called it "the question to which there is no answer." That question, as Tilley quickly indicated, is: "Is this your best work?" Tilley then implored his creatives to "look at the work you've done this …
Continue Reading about Who Gets To Determine What’s The Best? →
Roy Spence—American Populist
“What you stand for is as important as what you sell.” -Roy Spence Roy Spence is a character. He's also the "S" in GSD&M, one of America's premier advertising agencies. Roy is presently away from Idea City. Yet his ideas are flowing. He's on a 20-plus miles a day walk across America, where he's seeking to connect with the goodness that is America. At the heart of America is the central truth that when we are our …
