Timberland Is All Earthy And Stuff

According to Adweek, Timberland will offset the carbon dioxide emissions associated with the commercial transmission of their latest campaign with wind power generated in Massachusetts and New York facilities.
Billboards will be repurposed into tote bags for sale at Timberland outlets, and other print materials will be recycled following the campaign.
Havas’ Arnold in Boston fashioned the creative, while the MediaHub unit of IPG’s Mullen in Wenham, Mass., developed the electronic media plan and worked with Timberland’s environmental team to calculate carbon offsets.

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About David Burn

I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. Today—after working for seven agencies in five states—I am head of brand strategy and creative at Bonehook in Portland, Oregon.