Digital’s Rising Star

Does the name Mauro Alencar roll off your tongue the same way Jeff Goodby does? Publicis certainly hopes so.
Ad Age reports that Alencar, 32, who formerly worked at Organic and AKQA before that, is now executive creative director of Publicis Modem West.
“Mauro’s … portfolio boasts some of the best-known and most highly awarded creative in the business,” CEO Martin Reidy said. “When a talent of Mauro’s level joins Publicis Modem, it really speaks volumes about our future opportunities.”



About David Burn

I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. Today—after working for seven agencies in five states—I am head of brand strategy and creative at Bonehook in Portland, Oregon.