Happy Customers Are The Best Ads

I’m starting to think those of us who work in advertising are forever relegated to promoting inferior products.
This Wired story on Google’s decided lack of advertising isn’t helping. And how ironic is it that a firm which has sold $30 billion worth of ads to other companies since 2001, shuns the practice?
It’s not for lack of cash either. Google has remained frugal while accumulating $12.5 billion in reserves. Clearly, advertising is not something Google needs.
Nor does Starbucks.
Starbucks spent just $95 million on advertising last year, 49 percent less than Google did. Like Google, Starbucks made a name for itself by developing a distinctive product that quickly resonated with consumers whose enthusiasm became infectious.

About David Burn

I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. Today—after working for seven agencies in five states—I am now head of brand strategy and creative direction at Bonehook in Portland, Oregon.