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Advertising News and Know-How

Advertising News and Know-How

Learn from the Legends

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Multimedia Storytelling And Adventure Travel In Pacifico’s DNA

Stuart Elliott brings us the story of a small beer brand using the interwebs to further its cause. A Mexican import, Pacifico, is filling its Web site with 30 brand-centric video clips that celebrate a life centered on sun, sand, surf, street food and a willingness to eat extremely hot peppers or play checkers with bottle caps. The videos, and the Web site, were created by Creature, an agency in Seattle that also …

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Less Ambition, More Humbition

Mavericks at Work explores a new addition to the workplace lexicon—humbition. What’s humbition? It’s a term Polly and I first heard from Jane Harper, a nearly 30-year veteran of IBM. It is, she explains, the subtle blend of humility and ambition that drives the most successful leaders—an antidote to the know-it-all hubris that affects so many business stars. “The more I know,” she says sensibly, “the more I know …

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Ted Royer Wants To Marry A Producer

This is great. Ted Royer, ECD of Droga5, writing in Boards Magazine, speaks of compatibility between creatives and other people. Here's a sample: I'm not going to marry a traffic person. They propel jobs through the agency and thus are obviously good at getting stuff done. But they cry too much. Or they yell too much. Or they cry while yelling. There is crying and yelling at some point in every marriage. I wish to …

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Determined

Ad agencies are always on the lookout for their next award. TBD Agency in Bend, Oregon recently won an award that actually means something outside the creative department. Oregon Business magazine named TBD one of "The 100 Best Companies to Work for In Oregon." …

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Obamarketing

From a purely marketing standpoint, Barack Obama has created the most sophisticated marketing campaign I've ever seen. I think there are some lessons advertising agencies can learn from this. It's the subject of my new column on Talent Zoo, which you can read right here: Putting policies and positions aside for this discussion, Barack Obama has created the most sophisticated marketing program I’ve ever seen. Decades …

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Knowing Where To Drill Is Key. Knowing How To Drill Is Also Good.

One of my favorite bloggers, Scott Karp, is at it again. He's eloquently addressing the things I'm thinking about and working on in a way that shines light precisely where I need it, when I need it. Yes, Karp's that good. I think you’re going to see more social networking sites go vertical, but they will be customized in large and small ways to the type of collaboration they are intended to facilitate. This will be a …

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