Starting this week, LinkedIn members reading an article in either the business or technology section of NYTimes.com will see a box featuring five stories selected for them based on their LinkedIn profile, according to Ad Age. What they may not notice is that online ads have also been targeted to them. Sounds like a great idea, but I don't see it when I visit the Times. Maybe it's not active yet. Let me know if it's …
It’s Not Junk If It’s Printed with Soy-Based Inks on Recycled Paper
If you're not green today, you're missing the boat. It doesn't matter what business you're in, it's imperative to find a more ecologically sensitive path to profit. According to The New York Times, even direct marketers want in on the action. A group of direct-marketing companies, along with a handful of their corporate clients, are banding together to make an inherently unsustainable practice at least a little bit …
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The Defense Of The Offensive
I predicted that Bob Garfield's Open Letter To John Wren would stir things up, and judging by the 70 comments, it sure has. So should we care if ads are perceived by some as offensive or not? It's the subject of my new Talent Zoo column. Here's a snippet: “It’s just an ad.” This one usually comes out of the mouths of people who’ll otherwise go to any lengths to defend bad work, particularly if it’s their own. In an …
On Immersive Engagement
Funky Business is an experiential marketing agency in Bucharest, Romania. I like how they explain their practice on their blog. What does experiential marketing actually do? Strategically, it turns the consumer into an explorer. It transposes him into a medium charged 360° with brand values, it involves him in a story. The story has to be fascinating enough that consumers wish to listen to it and share it with …
Doing A Lot With Two Letters
Greg Cordell, Chief Inspiration Officer at Brains on Fire, likes to do things just so. …
Schedule Some Chill Time in “Sportsman’s Paradise”
New Orleans has plenty of five star hotels, but there's so much more to Louisiana. Trumpet captures that truth in the above ad. And they make another important point in this pro-NOLA t-shirt. …
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If The Jeans Don’t Fit, Live Unbuttoned
One of the best things about Levi's 501 jeans are the button fly. A new global campaign from Bartle Bogle Hegarty will exploit this fact, although in a seemingly contradictory fashion. According to the press release, the new "Live Unbuttoned" campaign centers on the experience of unbuttoning yourself and breaking free from inhibitions and convention. The campaign utilizes the act of unbuttoning Levi's 501 jeans as a …
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Getting Out The “C” Word
Beet.TV is featuring an interview with Christine Beardsell, creative director of The Third Act. Digitas created The Third Act in May to create branded episodic programming for its clients. The Third Act brings together agency, production, media and entertainment resources to offer clients one source for branded content. Holiday Inn Express is the first client to step up to The Third Act's plate, as we've reported …
