LinkedIn to the Times

Starting this week, LinkedIn members reading an article in either the business or technology section of will see a box featuring five stories selected for them based on their LinkedIn profile, according to Ad Age. What they may not notice is that online ads have also been targeted to them.
Sounds like a great idea, but I don’t see it when I visit the Times. Maybe it’s not active yet. Let me know if it’s working for you.



About David Burn

I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. Today—after working for seven agencies in five states—I am head of brand strategy and creative at Bonehook in Portland, Oregon.