Become A Tradigitalist and Rise Above

Wieden’s digital man wonder, Renny Gleeson, has a funny take on the digital vs. traditional battle underway at an agency near you.
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One of the issues he looks at is creative control, a topic I grapple with from time to time.

creative control, as in, “who’s that stupid traditional agency to judge the unparraleled brilliance of my interactive idea when they don’t know s— about interactive or the specific nuances of the digital ecosphere?”; or, “who the hell are those untalented f-ers at the digital shop without a conceptual bone in their bodies to tell me about engaging brand stories when the best they can muster is a s— tech app ‘because its cool or because they can’, rather than ‘because its spot on with brand strategy?”

p.s. I borrowed that funny word in the header from Alan Wolk.

About David Burn

I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. Today—after working for seven agencies in five states—I am now head of brand strategy and creative direction at Bonehook in Portland, Oregon.