Advertising News and Know-How
By David Burn
Quick, what's a "Friend Feed?" That's easy, a "Friend Feed" is the digital space where you see what's up with your community of contacts that use social media. It's like a stock ticker, but you monitor your friends, instead of companies. Twitter and Facebook both offer this functionality. In Facebook's case, they went out and scooped up Sheryl Sandberg from The Google to help them make money. By exploiting their …
Continue Reading about Yet Another Facebook Story: Smells Like Money →
By David Burn
Brand managers are wringing their hands right now, saying, "Get me a Facebook strategy, pronto!" Hopefully, their agency partners have one at the ready. The New York Times doesn't know the likelihood of that, but the newspaper does know CNN--a media company that likely didn't need an agency's help--is all over it. This week, CNN will begin connecting “The Forum,” a site for political expression, to Facebook, the …
Continue Reading about Yet Another Facebook Story: Inviting Old Media to the Social →
I would've loved to be a fly on the wall when this study was conducted. The Australian reports on drug use in the ad industry there: Almost 20 per cent of advertising agency staff said that they had used drugs at work or work-related events while 41 percent said they knew of colleagues who had, the research by Australian advertising industry magazine B&T revealed. After advertising agencies, staff in media agencies …
By David Burn
Tina Brown, like her friend Arianna Huffington, is a mainstream media figure turned web mistress. Her new property, The Daily Beast, launched this morning. Brown describes her creation: It's a speedy, smart edit of the web from the merciless point of view of what interests the editors. The Daily Beast doesn't aggregate. It sifts, sorts, and curates. We're as much about what's not there as what is. And we freshen the …
By David Burn
I gotta get me one of these Escape Pod specials... To order your own limited edition plate, visit Plates4Obama. But act fast, these babies won't last. …
Continue Reading about Eat From Republican America’s Plate →
By David Burn
Tomorrow night the Presidential hopefuls will take questions at a "Town Hall" meeting in Nashville. If someone asks about hunger, KFC will donate 20 large to world hunger relief efforts. Hunger kills 25,000 people worldwide every day. KFC’s sound-less ad aims to spotlight this important issue which often goes undiscussed. “Global hunger has reached epic proportions,” KFC President Roger Eaton said. “Starvation kills …
By David Burn
When we find something we like to do, we want it to last and last and last. That's the idea behind Minnesota's new lottery campaign (promoting a longer format game) from Colle+McVoy. …
By David Burn
According to The Denver Egotist, San Francisco ad legends, Jeff Goodby and Rich Silverstein, paid to produce the above spot and several more that are running on YouTube. While the spots make their point, they lack the Goody touch, IMO. For more on the origins and meaning of word "maverick" see my Burnin' post from yesterday. [UPDATE] This spot works a bit better for me. …
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