Yet Another Facebook Story: Inviting Old Media to the Social

Brand managers are wringing their hands right now, saying, “Get me a Facebook strategy, pronto!” Hopefully, their agency partners have one at the ready.
The New York Times doesn’t know the likelihood of that, but the newspaper does know CNN–a media company that likely didn’t need an agency’s help–is all over it.

This week, CNN will begin connecting “The Forum,” a site for political expression, to Facebook, the country’s second-largest social network, enabling users to talk about the presidential debates and see what their friends are writing.
“It allows us to reach our audience in the places where they’re aggregating their friends together and sharing their thoughts,” KC Estenson, the general manager of, said.

In other words, you gotta fish where the fish are.



About David Burn

I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. Today—after working for seven agencies in five states—I am head of brand strategy and creative at Bonehook in Portland, Oregon.