Man of Order and Truth Confronts the Murkiness of It All

Google CEO Eric Schmidt, spoke to an audience of magazine executives visiting The Google campus yesterday.
According to Ad Age, Schmidt said the internet is fast becoming a “cesspool” where false information thrives.
“Brands are the solution, not the problem,” he said. “Brands are how you sort out the cesspool.”
“Brand affinity is clearly hard wired,” he proposed. “It is so fundamental to human existence that it’s not going away. It must have a genetic component.”
So, The Google may not believe in “advertising” per se, but brands? Oh yes, The Google believes in brands.



About David Burn

I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. Today—after working for seven agencies in five states—I am head of brand strategy and creative at Bonehook in Portland, Oregon.