PDX Bus is a free iPhone application designed by public transit advocate and software developer, Andrew Wallace. TriMetiquette, a site about Portland's transit system, spoke to Wallace about the project. Why did you decide to make this iPhone app? (1) I wanted to have fun writing an iPhone app – I write software for a living, but this is completely different from the device-level software I write at work. Given that …
Good Times, Bad Times, You Know I’ve Seen My Share
Stuart Elliott is my "friend" on Facebook, so I want to be courteous. Yet, I have to isolate this line from his story in The Times, "Persuading Companies to Keep Up Their Pitches." Shoppers who are anxious about their jobs, savings and retirement accounts are in no mood to pay attention to the blandishments of Madison Avenue. That line of thinking is entirely too easy and I reject it. "Shoppers" could use a little …
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Budget Concerns Are One Thing, Innovative Thinking Is Another.
Here's the headline I'm seeing this morning in The Wall Street Journal: With a headline like that, I don't see much point in digesting the story. But I did so for you dear reader. The Journal refers to "experimental" budgets hitting the cutting-room floor. News flash: all marketing is experimental. Kind of like fishing. I will agree with this notion, however: "I can't see us selling virtual worlds to anybody right …
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From Wasilla To Madison Avenue
An ability to babble nonsensically and make people believe it. An ability to use a little sex appeal to get ahead. Sarah Palin is perfect for the ad industry. It's the subject of my new column on Talent Zoo, which you can read after the jump. …
A Little Too Maverick-y For The Ad Business
Jack Myers, writing on The Huffington Post, thinks a McCain administration will severely impact the ad industry: John McCain said last night, in the third Presidential debate, he plans to do away with the Defense Department Marketing Assistance Program. This is the Congressional spending allocation that enables the Army, Navy, Marines, Air Force and Coast Guard, plus the National Guard, to advertise for …
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Gates Gets Its ‘Prints Taken
Here's an ad Sukle made for Gates Rubber, a Denver-based company that manufactures transmission belts. The copy says, "Because no two applications are the same. Powergrip Belt Drives - Find your fit." Imagine seeing this ad in an automotive trade pub. I'm sure it stands out. …
Did Anyone Post About Fallon Last Night?
That's some nice TV from Fallon. I love the look and hand gestures the hero gives the doctor. …
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A Soft Drink That Isn’t Soft
The Furnace in Sydney is out with some wacky creative for their client Solo Strong, maker of lemon-flavored soft drinks since 1973. Here's a screen grab of the microsite they built to promote the product: I love the sensationalism in these retro he-man ads. There's something circus-like in them. And the TV Solo Strong is running perfectly reinforces the tabloid thematic. [via The Denver Egotitst] …
