Budget Concerns Are One Thing, Innovative Thinking Is Another.

Here’s the headline I’m seeing this morning in The Wall Street Journal:
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With a headline like that, I don’t see much point in digesting the story. But I did so for you dear reader. The Journal refers to “experimental” budgets hitting the cutting-room floor.
News flash: all marketing is experimental. Kind of like fishing.
I will agree with this notion, however:

“I can’t see us selling virtual worlds to anybody right now,” says Lars Bastholm, an executive creative director at independent digital marketing shop AKQA.

About David Burn

I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. Today—after working for seven agencies in five states—I am now head of brand strategy and creative direction at Bonehook in Portland, Oregon.