Spotlight On NW Creative: PDX Bus

PDX Bus is a free iPhone application designed by public transit advocate and software developer, Andrew Wallace.
TriMetiquette, a site about Portland’s transit system, spoke to Wallace about the project.

Why did you decide to make this iPhone app?
(1) I wanted to have fun writing an iPhone app – I write software for a living, but this is completely different from the device-level software I write at work. Given that TriMet provides an interface for the data, I thought it would be fun to see if I could make it display better on the iPhone. Initially I assumed that someone else would have written one first, but I didn’t see one.
(2) I thought it would be nice to give something back to Portland, and so I made it free (which also made it feel less like work).
(3) I ride TriMet every day and often change my route if MAX is late or a bus didn’t come, so I needed an application like this.

Wallace also notes that “it’s amazing” that our local transit authority has a developer web site.

About David Burn

I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. Today—after working for seven agencies in five states—I am now head of brand strategy and creative direction at Bonehook in Portland, Oregon.