Stuart Elliott is my “friend” on Facebook, so I want to be courteous. Yet, I have to isolate this line from his story in The Times, “Persuading Companies to Keep Up Their Pitches.”
Shoppers who are anxious about their jobs, savings and retirement accounts are in no mood to pay attention to the blandishments of Madison Avenue.
That line of thinking is entirely too easy and I reject it.
“Shoppers” could use a little levity in their day-to-day and brands can bring it. Just like before, and just like tomorrow.
So the job of selling is a bit harder in a tight economy. Good. That might make ad people and the brands they support work a bit harder to meaningfully connect with people.