Good Times, Bad Times, You Know I’ve Seen My Share

Stuart Elliott is my “friend” on Facebook, so I want to be courteous. Yet, I have to isolate this line from his story in The Times, “Persuading Companies to Keep Up Their Pitches.”

Shoppers who are anxious about their jobs, savings and retirement accounts are in no mood to pay attention to the blandishments of Madison Avenue.

That line of thinking is entirely too easy and I reject it.
“Shoppers” could use a little levity in their day-to-day and brands can bring it. Just like before, and just like tomorrow.
So the job of selling is a bit harder in a tight economy. Good. That might make ad people and the brands they support work a bit harder to meaningfully connect with people.



About David Burn

I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. Today—after working for seven agencies in five states—I am head of brand strategy and creative at Bonehook in Portland, Oregon.