Apropos of nothing, I'm just going to make a prediction here. In 2009, WPP, IPG, and Omnicom will each merge 2 of their major agency groups to save costs. For example, you may see Y&R merge with O&M, BBDO and Chiat/Day merge, and McCann merge with Lowe or Deutsch or Campbell-Ewald or some such. What do you think will happen next year? …
Today In Twitterverse: Song of AdPulp’s Self
This thought is the culmination of a phone call I had with Tom Asacker this afternoon. Tom essentially said we're rich in information but deprived of knowledge. Naturally, I agree. AdPulp exists to process information about marketing and media into dense bits of portable knowledge. …
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Shrimp Stroganoff Casserole Takes Top Prize In Kraft Casserole Challenge
As shoppers skip the specialty cheese aisle and look for something more affordable, it's a good time to be Velveeta. According to Promo Magazine, Kraft executed a timely value-themed promotion, the Kraft Casserole Challenge, where five bloggers competed to make recipes that feed eight people for $20 or less. Suburban Bliss, Miss Zoot, Confessions of an Apron Queen, My Wooden Spoon and Livin' With Me! all put their …
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A Real Ball Grabber of a URL
via Exclam Comunicação, Curitiba, Brazil [UPDATE] The support copy says, "Power Gen Italia, Italian Power Company Isn't it awful when things get crowded together? Renault Logan, the roomiest car in its category." …
Banner Up
With ROI ever-looming over CMOs shoulders, Mike Shields at Mediaweek slices and dices the varying discussions happening today on the effectiveness of online banner advertising. Personally, I believe the problem with leaning too heavily on cost-per-click analysis, is the fact that banners can work for the brand without being clicked. Their presence is still there, being felt, like a print ad in a magazine. Here's what …
Farm Fresh Promo Gets To The Root
Go to "Help Grow Your Soup" and click on the little red barn. When you do, Campbell Soup Company will put a dollar towards an effort to support the future of American agriculture – the nation’s largest employer. The soup maker is partnering with Future Farmers of America and Grammy-nominee Jewel and will donate $250,000 to champion FFA efforts (whether you click or not), which encourage America’s youth to …
Speak Less, Listen Better
JCPenny wants men to buy diamonds, a.k.a. "get out of the doghouse free" cards. Not just for the store's benefit, for the benefit of all. Witness: For those who can't afford a diamond gift this holiday season, the brand does offer a few tips. "Speak less, listen better. Apologize without caveat. Express your feelings. Help with the cooking. Offer to change diapers. Stop checking out other women in restaurants. Talk …
What It Means To “Live The Brand”
Indra Nooyi, PepsiCo Inc.'s chairman and chief executive, is drinking the Pepsi and then some. WSJ: Which PepsiCo products do you eat and drink? Ms. Nooyi: Most days for breakfast I have a bowl of plain Quaker oatmeal and a glass of Tropicana juice with lots of pulp. At lunch, I have to have Lay's Kettle chips, slightly heated. You heat them for about 10 or 15 seconds. One of my favorite drinks is Mirinda Orange, …
